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 Canada Beef’s Export Market Development program third quarter wrap up Between October and December 2025, Canada Beef’s Export Market Development (EMD) partner program successfully completed 16 projects. These included six incoming buyer missions, participation in five trade shows, and five marketing and promotional campaigns. The program supported activities in five export markets, benefiting six Canadian beef packers through financial support provided either directly to exporters or their importer/distributor clients. The following is a summary of projects completed during this period: Four Canadian beef suppliers and distributors showcased their brands at ANUGA 2025, an important international food and beverage trade show in Cologne, Germany. One Canadian beef distributor presented a Canadian beef promotion at its annual in-house trade fair to highlight their Canadian beef brands. Six incoming client missions were organized, five from Japan and one from Korea. Distributors in Vietnam and the United Arab Emirates organized five promotional campaigns and events to promote Canadian beef brands and highlight Canadian origin. Canada Beef’s EMD program provides cost-shared funding support to help facilitate export market growth for Canadian beef representative company-initiated projects and activities in five categories. For more information, please contact Albert Eringfeld, Vice President, Export Market Development [email protected] Back to main page ALBERT ERINGFELD Vice President, Export Market Development

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