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 Market diversification activities Canada Beef President Eric Bienvenue travelled to Thailand in December as part of a market diversification initiative in the region. At the Canadian Embassy in Bangkok, Bienvenue met with Christophe Rouleau, Vice-Consul and Second Secretary (Commercial), Embassy of Canada to the Kingdom of Thailand, to discuss market opportunities, access and competitiveness, along with future marketing initiatives and broader strategic priorities. Additionally, Ping Kitnikone, Ambassador of Canada to Thailand, Laos and Cambodia, conveyed her recognition of the importance of a strong Canadian beef industry as well as its commitments to the region and market diversification.  Canada Beef participated in Gulfood 2026 in Dubai, United Arab Emirates in January and hosted a demand-building event on the sidelines of the trade show. The 2026 show, billed as being the largest in the event’s history, took place in both the Dubai World Trade Centre and the Dubai Exhibition Centre. Canada Beef will pursue opportunities for Canadian beef in the upcoming Supermarket Trade Show in Tokyo, Japan, later in February, and Food and Hospitality Vietnam in Ho Chi Minh City, Vietnam, in March.  Back to main page  GINA TEEL Director, Stakeholder Communications |
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