The Canadian Beef Cattle Check-Off is a mandatory levy collected on cattle sales throughout Canada to fund research and marketing activities on behalf of the entire industry. It is collected from cattle producers when they market their cattle by provincial organizations, using their existing collection systems involving auction markets, order buyers, brand inspectors and others who handle cattle sales.
The goal of the Canadian Beef Cattle Check-Off is twofold – to increase sales of domestic and export beef and to find better and more efficient methods of producing beef and beef cattle. The Canadian Beef Cattle Check-Off generates $7.5 million annual on average, and is a critical source of revenue to fund initiatives that will advance the industry and build strong markets for Canadian cattle and beef.
The Canadian Beef Cattle Check-Off provides industry funding for the Beef Cattle Research Council responsible for the industry’s national research program as well as funding for Canada Beef.
While the Canadian Beef Cattle Check-off provides the core industry funding for research and marketing programs, it does not fully cover the costs of all programs and activities. Supplementary funding is obtained by leveraging the Canadian Beef Cattle Check-off, attracting on average $3 for every $1 for research and $1 for every $1 for marketing between 2011/12 and 2013/14.
The Canadian Beef Cattle Check-Off also collects an Import Levy, equivalent to $1 per head of live cattle on beef and beef products. Import levy dollars are invested into generic beef programs, like #ThinkBeef that do not bear the Canadian Beef Brandmark, such as culinary skills, and health and wellness.
The Canadian Beef Cattle Check-Off is managed and administered by the Canadian Beef Check-Off Agency, which is the operating name of the Canadian Beef Cattle Research, Market Development and Promotion Agency.
Increasing the Canadian Beef Cattle Check-Off
Through the Canadian Beef Cattle Check-Off, producers collectively invest in research, market development and promotion to achieve the industry’s long term vision of a dynamic and profitable Canadian industry with Canadian high quality beef products recognized as the most outstanding by Canadian and world customers.
Both national and provincial groups across the country have been working hard on the National Beef Strategy to show the benefits that the industry could see from an increased check-off. Most provinces will have begun collecting an increased check-off of $2.50 (up from $1) sometime in 2018. To attain national treatment, and collect the equivalent amount on imported beef, the country needs to show a national collection of the $2.50.
Producers across the country continue to ask the question:
“What is the extra check-off investment going to do for me?”
Below you will find a piece from each of the check-off program providers, the Beef Cattle Research Council, Canada Beef and Issues Management, discussing the value of the increased check-off to their specific programming and the results that producers can expect.