General Manager, Canadian Beef Check-Off Agency
The Canadian Beef Cattle Check-Off is a mandatory levy of $1 per head collected on cattle sales throughout Canada to fund research and marketing activities on behalf of the entire industry. It is collected from cattle producers when they market their cattle by provincial organizations, using their existing collection systems involving auction markets, order buyers, brand inspectors and others who handle cattle sales.
The goal of the Canadian Beef Cattle Check-Off is twofold – to increase sales of domestic and export beef and to find better and more efficient methods of producing beef and beef cattle. The Canadian Beef Cattle Check-Off generates $7.5 million annual on average, and is a critical source of revenue to fund initiatives that will advance the industry and build strong markets for Canadian cattle and beef.
The Canadian Beef Cattle Check-Off provides industry funding for the Beef Cattle Research Council responsible for the industry’s national research program as well as funding for Canada Beef.
While the Canadian Beef Cattle Check-off provides the core industry funding for research and marketing programs, it does not fully cover the costs of all programs and activities. Supplementary funding is obtained by leveraging the Canadian Beef Cattle Check-off, attracting on average $3 for every $1 for research and $1 for every $1 for marketing between 2011/12 and 2013/14.
The Canadian Beef Cattle Check-Off also collects an Import Levy, equivalent to $1 per head of live cattle on beef and beef products. Import levy dollars are invested into generic beef programs, like #ThinkBeef that do not bear the Canadian Beef Brandmark, such as culinary skills, and health and wellness.
The Canadian Beef Cattle Check-Off is managed and administered by the Canadian Beef Check-Off Agency, which is the operating name of the Canadian Beef Cattle Research, Market Development and Promotion Agency.