Q: Why do you think it’s important to share your farming stories with people?

I think sharing our farm stories is so important, because one of the goals in any conversation when it comes to our farm is to show others that we care about the very same things they care about. Of course, we want to share with others about the work we do and our practices, but the main thing is that just like other Canadians, we care about the environment, providing quality food, safety, health, sustainability, etc. These things are important to us. We care about using less water, fuel, soil, and we care about our livestock.

Q: This past year you’ve participated in the #MyCanadianBeef program with Canada Beef. Do you have any comments about your experience as part of this program?

Over the past year, participating in #MyCanadianBeef has been a great experience. We were able to connect with people who were genuinely interested in farming practices, our family farm, and learning about nutritional information of beef and trying new recipes.

Q: How do you handle the challenging questions about farming?

When it comes to dealing with challenging questions about farming, I always consult my husband and the team at Canada Beef before responding. Why? I work in social media and digital strategy and I know the value of a good team. I never want to give a response that is heated or not well backed up. I want to communicate in a way that is informative and open-minded, and to provide an opportunity for learning – on both sides. There are a lot of misunderstandings about farming, so I like to make sure to give the most accurate information.

Q: You are very active on social media, how do you think social has helped to tell your story?

Social media has enabled us to share our family’s farm story in an authentic and transparent way. Through sharing our stories, we can start important conversations, clarify misinformation, provide information and resources, as well as show people that just like them, we just want what is the best for our family too.