Big thanks go out to the Cattlemen’s Young Leaders (CYL) and other industry members who spent time with consumers and fellow beef producers in the barns at FarmFair, and the Food Pavilion at Agribition.
Beef advocates from across the country were able to spend the week in Edmonton talking to students and consumers about beef production in Canada, amongst some of the best cattle genetics in the world. By placing the booth right next to the show ring at FarmFair, people were able to ask questions about the cattle being showcased right beside them, and learn about everything from animal welfare, to production practices and nutrition.
The Food Pavilion in Regina allowed our advocates to engage with consumers attending food demonstrations at the demo stage, incorporating their experience as beef producers right into the Canadian beef story.
Check out the team in action on Twitter at @BeefAdvocacy.
For advocates looking forward to taking Course 2, keep your eyes open in the coming weeks for an announcement!