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Canada Beef responded quickly to the COVID-19 pandemic. Our work in the early days of the crisis was to resolve immediate issues and be resilient in the face of uncertainty and change. Read More

Our shared experience during the first wave of the COVID-19 pandemic has underlined the important contribution of essential workers in the meat and livestock supply chain. Read More

Export market update from Stats Canada. Read More

Although CBII Japan has suspended in-store sampling for retailers Canada Beef POS materials (labels, stickers, and recipe books) continue to be delivered to supermarkets across the nation. Read More

As part of Sigma Alimentos, Sigma Foodservice is currently expanding its product distribution (currently available only to the foodservice and hotel industry) to end-user consumers through their e-commerce store, delivering the same quality brands with the highest standards of hygiene and safety. Read More

CBII China partnered with Bester Foods for a Canadian beef promotion at their retail stores in Canton province from May 1. Read More

The Canada Beef team extended a thank you to the food processors, food industry and front-line workers for their commitment and dedication to feeding Canadians during this challenging time. Read More

Retailers promoting Canadian beef in their flyers include Giant Tiger Stores Ltd. a Canadian discount store chain operating over 250 stores across Canada, 180 of which sell fresh meat. Read More

CBCE is embracing the current need for digital training resources and increased distance learning opportunities. Read More

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