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The Canadian Beef Centre of Excellence (CBCE) is open for business following the successful completion of the renovations and technology upgrades to the facility. The newly redesigned CBCE features state-of-the-art audio-visual and communications equipment to support Canadian beef digital resource development, technical demonstrations and interactive conferencing capabilities from its enhanced boardroom and three multimedia studios: Consumer Culinary, Commercial Culinary and Meat Cutting. Read More

Canada Beef International Institute (CBII) Latin American and Mexico (LATAM) partnered with a leading Canadian beef distributor to produce a two-month newspaper campaign. Read More

The Philippines is a country with a taste for Western cuisine, and Canadian beef is a popular choice. Read More

Canada Beef International Institute (CBII) Korea partnered with NS Home Shopping, one of the largest home shopping TV channels in Korea, to promote Canadian beef. Read More

Canada Beef’s Channel Marketing team produced an advertising campaign aimed at retailers. Read More

Canada Beef is pleased to announce the appointment of Todd Van Eyk to the position of Merchandising Manager, Channel Marketing. Read More

In November and December 2022, Canada Beef’s Public and Stakeholder Engagement program conducted a social media campaign to drive awareness and viewership of Canada Beef’s YouTube videos that highlight and promote the beef industry’s positive environmental stewardship message. Read More

We're bringing back our most controversial recipe—is it Chili? Is it Spaghetti? Where are the beans? What do they know about chili in Cincinnati? Read More

Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More

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