|
|
| Cliquer ici pour lire l'infolettre en français | View in browser |
 Newspaper campaign to promote brand awareness Canada Beef International Institute (CBII) Latin American and Mexico (LATAM) partnered with a leading Canadian beef distributor to produce a two-month newspaper campaign. The promotion is designed to increase knowledge and drive brand awareness of a Canadian beef branded program recently added to the distributor’s beef offerings. Weekly ads in three different supplements are being published to target the retail, foodservice and consumer sectors in Nuevo Leon and Coahuila states.   CBII LATAM also utilized Grupo Reforma newspaper insertions to support the promotion of Canadian cuts sold at 31 premium meat boutiques in Mexico City. The insertions focused on promoting AAA middle cuts for the Super Bowl weekend and directed consumers to the in-store samplings conducted at several selected stores. A 30-minute radio broadcast hosted by CBII LATAM supported the promotion. The broadcast included information about the location of the stores and highlighted the Canada Beef website and social platforms, along with quick recipe ideas and beef cut suggestions for the festive weekend. Grupo Reforma is the largest print media company in Mexico and Latin America. It publishes 10 daily newspapers in five cities, including the leading newspapers in Mexico’s three largest cities, Reforma in Mexico City, El Norte in Monterrey and Mural in Guadalajara. The average daily circulation of these papers is 1.4 million copies. Grupo Reforma also owns the largest content-intensive websites in Mexico, reforma.com and elnorte.com. COVID-19 Update The end of the sixth wave of COVID-19 in Mexico is in sight. Hospitalizations for people with respiratory diseases are at a minimum. This decline reflects a global downward curve, which has allowed the World Health Organization to announce that a turning point for the virus is approaching. Mexico also continues to offer booster vaccinations for people aged 18 and over. According to the Ministry of Health, 91% of adults are vaccinated. Back to main page  CLAUDIA HERRERA-BLANC Director, Market Development, Mexico & Latin America |
|
CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 info@canadabeef.ca canadabeef.ca |
You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? Forward to a friend? Comments? Email our editor at editor@newsletter.ca © 2023 Canada Beef. All rights reserved. |
|
 |