View in browser

When Canadian Olympian Sage Watson received the 2021 4-H Canada Distinguished Alumni Award for her passionate advocacy in support of agriculture and the farming community, her role as a Canadian beef ambassador was among the highlights. Read More

The pandemic has reshaped consumer eating habits. While many people are looking forward to getting back to restaurant dining, they are also more comfortable cooking and eating at home. Read More

Canada Beef International Institute (CBII) Japan participated in Costco Japan’s Canada Fair along with other premium Canadian food and beverage products. Read More

Given the large population of young people in Vietnam, promoting Canadian beef on digital platforms is a key marketing strategy to reach this important audience. Working with influencer chefs is an effective way to attract attention while leveraging their followers to promote Canadian beef to a new audience. Read More

Canada Beef International Institute (CBII) China participated in the Canadian Food and Drink Promotion Workshop hosted by the Consulate General of Canada in Chongqing on January 13 and 14, 2022. Read More

One of Canada Beef’s strategies for the EU market is to support importers, distributors, retailers and restaurants selling Canadian beef with marketing and promotion programs and services. Read More

Canada Beef’s Domestic Channel Marketing team recently launched a new report designed for grocery retailers. The Retail Market Intelligence Report (RMIR) is sent by Canada Beef to current NielsenIQ* subscribers and provides value-added information to support the development and growth of the domestic beef category. Read More

Canada Beef’s Public and Stakeholder Engagement program placed an advertorial in several Greater Toronto Area (GTA) newspapers in mid-February. Read More

Canada Beef has long been a supporter of the national publication called The Real Dirt on Farming. Published by Farm & Food Care, the initiative helps Canadians connect with their food and the farmers that produce it. Read More

In January the Canadian Beef Centre of Excellence (CBCE) presented a product idea session to showcase new opportunities with underutilized cuts. The session was presented virtually to foodservice partners and a beef industry packer using video conference technologies which allowed CBCE to go beyond its four walls to bring new ideas to clients. Read More

On February 22, 2022, Canada Beef along with fellow Canadian beef farmers and ranchers and agriculture groups raised a fork to the food we love and the people who produce it to celebrate Canada’s Agriculture Day. Read More

Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More

Suite 146, 6715 – 8th Street NE
Calgary, AB Canada T2E 7H7
Tel: (403) 275-5890
You’re receiving this newsletter because you’ve subscribed to
Canada Beef Performs. No longer interested? UNSUBSCRIBE.

Forward to a friend? CLICK HERE. Like to subscribe? CLICK HERE

Comments? Email our editor at

© 2022 Canada Beef. All rights reserved.