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 When Canadian Olympian Sage Watson received the 2021 4-H Canada Distinguished Alumni Award for her passionate advocacy in support of agriculture and the farming community, her role as a Canadian beef ambassador was among the highlights. Read More |
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  The pandemic has reshaped consumer eating habits. While many people are looking forward to getting back to restaurant dining, they are also more comfortable cooking and eating at home. Read More |
  Canada Beef International Institute (CBII) Japan participated in Costco Japan’s Canada Fair along with other premium Canadian food and beverage products. Read More |
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  Given the large population of young people in Vietnam, promoting Canadian beef on digital platforms is a key marketing strategy to reach this important audience. Working with influencer chefs is an effective way to attract attention while leveraging their followers to promote Canadian beef to a new audience. Read More |
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  Canada Beef International Institute (CBII) China participated in the Canadian Food and Drink Promotion Workshop hosted by the Consulate General of Canada in Chongqing on January 13 and 14, 2022. Read More |
  One of Canada Beef’s strategies for the EU market is to support importers, distributors, retailers and restaurants selling Canadian beef with marketing and promotion programs and services. Read More |
  Canada Beef’s Domestic Channel Marketing team recently launched a new report designed for grocery retailers. The Retail Market Intelligence Report (RMIR) is sent by Canada Beef to current NielsenIQ* subscribers and provides value-added information to support the development and growth of the domestic beef category. Read More |
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  Canada Beef’s Public and Stakeholder Engagement program placed an advertorial in several Greater Toronto Area (GTA) newspapers in mid-February. Read More |
  Canada Beef has long been a supporter of the national publication called The Real Dirt on Farming. Published by Farm & Food Care, the initiative helps Canadians connect with their food and the farmers that produce it. Read More |
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  In January the Canadian Beef Centre of Excellence (CBCE) presented a product idea session to showcase new opportunities with underutilized cuts. The session was presented virtually to foodservice partners and a beef industry packer using video conference technologies which allowed CBCE to go beyond its four walls to bring new ideas to clients. Read More |
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  On February 22, 2022, Canada Beef along with fellow Canadian beef farmers and ranchers and agriculture groups raised a fork to the food we love and the people who produce it to celebrate Canada’s Agriculture Day. Read More |
  Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More |
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CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 info@canadabeef.ca canadabeef.ca |
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