|
|
| View in browser | |
 Canada Beef works with Vietnamese chef influencers Given the large population of young people in Vietnam, promoting Canadian beef on digital platforms is a key marketing strategy to reach this important audience. Working with influencer chefs is an effective way to attract attention while leveraging their followers to promote Canadian beef to a new audience.  Camping has become very popular in Asia during the pandemic—it gives people the opportunity to enjoy time with friends and families in nature and cooking outdoors has become a trending topic. The Taiwan office worked with two chef influencers to feature outdoor cooking recipes including western-style steak and festive outdoor menus for the Christmas season. The recipes were streamed over three Facebook videos and attracted 14.8K views, 276 likes and over 100 comments.  During the same period, in conjunction with the Embassy of Canada, a Canadian beef promotion was hosted at specialty meat store HomeFarm. The Facebook live stream audience was connected to the retailer to encourage them to purchase Canadian beef and try the recipes they were viewing online at home. Links to watch the Facebook stream: Đại sứ quán Canada tại Việt Nam - 🎄Chuẩn bị tiệc Giáng sinh chỉ trong 24 phút! | Facebook #YearEndWisdom Những... - Đại sứ quán Canada tại Việt Nam | Facebook Cafe sáng với VTV3 - MÓN BÒ SỐT KEM NẤM VỊ SÂM TỪ HƯỚNG DẪN CỦA ĐẦU BẾP NGUYỄN VĂN KHU | Facebook COVID-19 Update The Philippines and Vietnam have eased pandemic restrictions. Dine-in service is gradually opening at foodservice outlets. Taiwan’s capital city Taipei has seen the local government issue a new set of safety guidelines on eating in restaurants. The city recommends that people who are not fully vaccinated with two doses avoid on-site dining and opt for takeout instead. Back to main page  China and SE Asia team Angie Xu, Deana Keo, Iris Sung, Rachel Zhange |
|
CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 info@canadabeef.ca canadabeef.ca |
You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? Forward to a friend? Comments? Email our editor at editor@newsletter.ca © 2022 Canada Beef. All rights reserved. |
|
 |