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 The Burger It Forward (BIF) campaign remains a great way to get Canada’s consumers on board with beef in support of a good cause. The third annual campaign launched on February 1 with a record 250 participating restaurants signed up. Read More |
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  Canada Beef International Institute (CBII) offices in Taiwan, Southeast Asia and Hong Kong are proud to collaborate with Alternative Foods Corp (AFC), one of the Philippines' largest meat importers, to elevate the Canadian beef brand. Read More |
  Canada Beef Latin America and Mexico (LATAM), in collaboration with Chef Jaime Cavazos, conducted a specialized Canadian beef cutting seminar in Puerto Vallarta at Florios restaurant, owned by Chef Miguel Valenzuela. Read More |
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  Canada Prime beef was launched at seven Costco Japan locations in mid-December. Canada Prime beef has abundant marbling; only 5.4% of graded Canadian beef was graded Prime in 2024. To increase sales, the Canada Beef International Institute (CBII) Japan supported a series of demonstrations at these Costco locations. Read More |
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  From April 1 to December 31, 2024, 50 projects (35 completed and 15 in progress) have been approved under Canada Beef’s Export Market Development (EMD) partner program. Read More |
  While 2025 is rife with geopolitical events and economic headwinds, beef producers can rest assured that Canada Beef has its eye on the ball in terms of the challenges and opportunities to maintain demand for Canadian beef. Read More |
 Canada Beef calls all aspiring chefs and cooks to participate in the inaugural Canadian Beef Masters Culinary Competition. This exciting cooking competition aims to celebrate the creativity and diversity of the Canadian foodservice industry. Read More |
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 Find out more at Pick the Beef With the Leaf. |
  The Canadian Beef Centre of Excellence (CBCE), along with Canada Beef’s Channel Marketing team, offered two stakeholder engagement presentations in December. Read More |
 The number of aging adults in the Canadian population is growing. Canada Beef has identified this consumer segment as important to beef demand and is focusing marketing efforts on this group. Read More |
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 Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More |
  Stay up to date on industry events and tradeshows where Canada Beef is participating. Read More |
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CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 info@canadabeef.ca canadabeef.ca |
You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? Forward to a friend? Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. © 2024 Canada Beef. All rights reserved. |
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