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 The Burger It Forward (BIF) campaign remains a great way to get Canada’s consumers on board with beef in support of a good cause. The third annual campaign launched on February 1 with a record 250 participating restaurants signed up. The BIF campaign is a giveback initiative created by Canada’s beef farmers and ranchers to support community restaurants and Canadian ground beef supply while raising funds for food banks at local, regional and national levels.   For every campaign-featured 100% Canadian beef burger purchased during February at participating restaurants, Canada Beef will donate the equivalent of one meal to Food Banks Canada, up to a maximum of 20,000 meals (based on Food Banks Canada’s meal metric: $1 = two meals), demonstrating a commitment to corporate social responsibility. Participating provincial cattle producer associations also provide support to their regional food banks by donating funds or ground beef. The 2024 campaign raised $67,406 for food banks and sold 59,794 burgers at 199 participating restaurants across Canada. The goal is to beat that outcome this year.  BIF 2025 runs February 1-28. Check out the BIF website to find participating restaurants in regions across Canada where you can buy featured campaign burgers and help support an important initiative to address food insecurity. Back to main page  JOYCE PARSLOW Executive Director, Consumer Marketing |
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You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? Forward to a friend? Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. © 2024 Canada Beef. All rights reserved. |
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