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Canadian beef social media collaboration with AFC
Canada Beef International Institute (CBII) offices in Taiwan, Southeast Asia and Hong Kong are proud to collaborate with Alternative Foods Corp (AFC), one of the Philippines' largest meat importers, to elevate the Canadian beef brand. The groups worked together to launch a social media campaign on AFC’s official Facebook page to highlight the premium quality and diverse Canadian beef product offerings during the holiday season.



AFC currently supplies various Canadian beef cuts to the foodservice, retail, and wholesale sectors. It also reaches consumers through its Facebook online shopping platform. Collaborating with AFC provides the opportunity to present Canadian beef to chefs, industry professionals, and consumers using targeted social media engagement.

Canadian beef promotion with APITA UNY Hong Kong
Canada Beef International Institute (CBII) Hong Kong is pleased to partner again with APITA UNY Hong Kong to promote Canadian beef in four supermarket outlets. This collaboration is designed to raise awareness and drive Canadian beef sales among Hong Kong consumers. Unicorn Stores, a key client lead for Canada Beef in Hong Kong, operates four supermarket locations across the city.

The promotion showcases four premium Canadian beef cuts: rib eye, sirloin, short rib, and tongue. The campaign features a mix of online and offline marketing materials, while a dedicated promoter offers in-store samplings and tastings to highlight the quality and flavour of Canadian beef. Three cooking demonstrations were offered to engage consumers and inspire them to incorporate Canadian beef into their meals.



This partnership is a valuable opportunity to reinforce Canadian beef's presence in the Hong Kong market, build stronger connections with supply chain partners, and engage directly with consumers to demonstrate the excellence of Canadian beef.
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PHAM NHU (KATIE)
Marketing Manager, Vietnam
DEANA KAO
Director, Market Development, Taiwan/Southeast Asia/Hong Kong

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Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef.

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