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VISION: A dynamic profitable Canadian cattle and beef industry.

MISSION: To be the most trusted and competitive high-quality beef cattle producer in the world recognized for our superior quality, safety, value, innovation and sustainable production methods. Read More

Canada Beef International Inc. (CBII) Japan partnered with Satoh Co., a major food distribution company in the Tohoku region, to present Canadian beef at Satoh’s private tradeshow. Read More

The Honourable David Marit, Saskatchewan Minister of Agriculture along with several of his staff visited Mexico where Canada Beef hosted a business meeting in collaboration with the Canadian Consulate of Monterrey. Read More

The Shanghai Wine & Dine Festival is the first large-scale food and wine festival presented in China. Read More

Canada Beef’s Canadian Beef Advantage message reached thousands of end-users through participation in Gordon Food Service’s cross-Canada trade events and sales rep training session. Read More

Canada Beef has partnered with Team Kevin Koe for the 2019/20 curling season. Earlier this summer Canada Beef created a number of videos featuring Team Koe visiting Canadian beef farmers’ Chris and Stacey Israelson’s ranch in Didsbury, Alberta. Read More

By bringing industry together and showcasing unique brands and innovation, Canada Beef won the Grocery Innovations's 2019 Best Multi Booth Award. Congratulations to the team! Read More

The Canadian Beef Centre of Excellence (CBCE) hosted a delegation of meat wholesalers/importers from Panama interested in learning more about the Canadian beef industry and developing relationships with Canada Beef to learn about the logistics of importing Canadian beef and the resources available. Read More

Canada Beef tradeshows around the world. Read More

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