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 Export Market Development Program six-month highlights A total of 47 applications were approved under Canada Beef’s Export Market Development (EMD) partner program during the first six months of this fiscal year with many projects already completed. Of these projects, 24 were for incoming buyer missions, 11 for trade show participation, two for outgoing market development missions and 10 for marketing and promotional campaigns. Activities in 11 distinct export markets were approved, with nine Canadian beef packers benefiting from the financial support provided to either the Canadian exporter or their importer/distributor clients. The various projects approved are either completed or in progress towards completion, including Japan with 11 projects approved. Other projects included one each for Europe, Korea, the Philippines, Singapore and the United Arab Emirates, two for Taiwan and Vietnam, and four for Mexico. These projects for importers/distributors and, in many cases, their accompanying retail and foodservice clients, received support to visit their Canadian beef packer suppliers to develop new export opportunities for Canadian beef brands. In terms of trade show support, three companies from Vietnam, one each from Hong Kong, Korea and Taiwan, two Mexican importers/distributors plus three Canadian beef exporters received support to exhibit and promote their Canadian beef brand programs at various food industry trade shows. Two Canadian beef exporters received support to undertake outgoing market development missions to promote their Canadian beef brand programs to clients in various export markets. A number of importer/distributor companies received support to undertake marketing and promotional campaigns to promote their Canadian beef brands and Canadian beef origin, including four from Vietnam, one each from Japan and the Philippines, and two from the United Arab Emirates. In addition, two Canadian beef exporters received support. Canada Beef’s EMD program provides cost-shared funding support to help facilitate export market growth for Canadian beef representative company-initiated projects and activities in five categories. For more information, please contact Albert Eringfeld, Vice President, Export Market Development [email protected] Back to main page ALBERT ERINGFELD Vice President, Export Market Development

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