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Canada Beef’s Nutrition team recently launched a new video to highlight the nutritional value of beef. The goal was to create a broad, foundational video about beef’s remarkable nutrition story in an engaging and easy-to-follow format for consumers. Read More

Canadian Beef International Institute (CBII) China participated in two Canadian food promotion events across China recently in partnership with the Canadian Trade Commission. Read More

Canada Beef International Institute (CBII) Japan participated in CAFERES JAPAN 2022, the largest trade show in Japan focused on the café and restaurant industries. Read More

Monterrey is a well-known market for premium corporate events, large groups, wedding and social receptions all of which require food catering. Canada Beef International Institute (CBII) Latin America and Mexico (LATAM) partnered with Airó Eventos, one of the largest and most popular reception venues in the city to conduct four butchery demonstrations and product tastings for 60 event coordinators. Read More

Canada Beef participated in the 2022 World Butchers’ Challenge (WBC) in Sacramento, California, in September. Read More

The Middle East is an emerging and high-value export market for the Canadian beef industry, especially in Saudi Arabia. Read More

The results of the Cooking by Degrees consumer digital and social media marketing campaign are in and by all accounts, it was a resounding success. Read More

Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More

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