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It is hard to believe that two years and 24 issues have passed since the first edition of the Canada Beef Performs newsletter. Launched in October 2019, Canada Beef Performs serves as an information hub for beef producers and stakeholder partners wanting a better sense of their return on investment in Canada Beef. The electronic newsletter provides comprehensive updates on the projects, activities and efforts of Canada Beef in the domestic and international export marketplaces. Read More



Canada Beef’s 2021 study of meat professionals working in sectors across the supply chain has provided information on perceptions of Canadian beef quality in target markets. Read More


Food prices are increasing in 2021 and with them, a proliferation of news items that point to meat as the primary driver. Read More



Costco Japan recently began purchasing Canadian beef for their best-selling beef offering, the Yakiniku (BBQ) beef pack which is found in the deli section of Costco. Read More



As a strategy to ensure maximum exposure and enhance brand awareness and social engagement of recent live streaming events, Canada Beef Mexico and Latin American office (LATAM) identified a qualified audience and hosted six 30-minute live broadcasts on a popular radio station. Read More


Moorigins Steak is a restaurant brand focused on imported high-quality steak with 20 locations across China. Read More



The Channel Marketing program supported Tim Horton’s new Artisan sandwich promotion which was advertised in a national TV campaign August 23 – September 20, 2021. Read More



The Canadian Beef Centre of Excellence (CBCE) took virtual centre-stage at the recent Canadian Beef Industry Conference (CBIC). Read More



Canada’s beef industry came together for the Canadian Beef Industry Conference (CBIC) 2021, a virtual event held from August 31 to September 2. Read More



Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More



In late September, Canada Beef received the Osteoporosis Canada Corporate Partner Award. Read More


Eagle-eyed readers will recall Canada Beef celebrated the July launch of the Beef Pride eStore by offering Canada Beef Performs subscribers the opportunity to enter a draw to win one of 20 Canadian Beef flags up for grabs. Read More


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