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 The Channel Marketing program supported Tim Horton’s new Artisan sandwich promotion which was advertised in a national TV campaign August 23 – September 20, 2021. The promotion featured three Artisan sandwiches including a 100% slow-cooked Canadian beef sandwich. The Canadian Beef logo was displayed in the TV ad. You can view the ad here. According to a representative from Tim Horton’s, the new Artisan Sandwiches exceeded their sales plan across all regions and the Roast Beef & Cheddar Artisan Sandwich is currently the highest performing new flavour. Back to main page  ROD KONING Executive Director, Channel Marketing  NICK CHIRICHELLA Director, Channel Marketing |
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