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The Canada Beef Annual Report 2020-2021 is available now online and in print. The annual report provides an excellent recap of Canada Beef activities and achievements in the past fiscal year. The 39-page report provides producers and stakeholders in the beef and veal value chain with a detailed and image-rich overview of the work accomplished in fiscal 2020-2021; work that demonstrates the responsible use of producer check-off dollars to drive sales and awareness of the Canadian Beef Advantage and builds loyalty and commitment to Canadian beef and veal. Read More

The Canada Beef Global Consumer Survey was undertaken this spring to identify what information matters most to consumers when purchasing fresh beef products or selecting a brand of beef. Read More

A recently published study (May 2021), conducted by researchers at the University of Toronto, concluded that a significant number of Canadian adults do not meet the dietary intake recommendations for several essential nutrients. Read More

With the 2020 Olympic Games scheduled this summer, Canada Beef International Institute (CBII) Japan partnered with four online platforms to create a Canada Beef summer promotional campaign directed at people staying home and watching the televised Tokyo Olympics and 2020 Paralympic Games. Read More

The National Chamber of the Transformation Industry in Coahuila (CANACINTRA) organized its first annual Grill Fest aimed to celebrate northern traditions for the grill and enhance interaction between those who love meat. Read More

The Philippine market is one of the fastest growing markets for Canadian beef. Year to date (YTD) May, the Philippines imported 2790 tonnes of beef and beef offal from Canada valued at CAD$7 million. Read More

What does it mean to eat like a Canadian? Good question. Is it a specific food? A certain cuisine? Perhaps it’s an amazing moment when we gather with family and friends to eat delicious food? Read More

Canada Beef’s Channel Marketing team has launched an advertising campaign to promote the Canadian beef grading system to retailers. Read More

Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More

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