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 CANACINTRA, Canada Beef, host workshop The National Chamber of the Transformation Industry in Coahuila (CANACINTRA) organized its first annual Grill Fest aimed to celebrate northern traditions for the grill and enhance interaction between those who love meat. The event featured a grilling contest with several teams as well as food and beverage samples from different vendors. CANACINTRA together with Canada Beef hosted a beef workshop on July 18 for 50 people including the captains from each grilling team, local business people, chefs and potential customers from the foodservice industry. The seminar/sampling took place from 6 to 11 p.m. at the convention center in Saltillo and was conducted by Canadian beef brand ambassador Chef Federico López and Master Grill Chef Jaime Cavazos, who shared his experience in butchery and grilling competitions.   During the event, the two chefs educated the audience on the attributes and advantages of Canadian beef cuts (which guests could identify in the beef merchandising guides provided) while sharing practical knowledge and cutting techniques for high-quality primal pieces of chuck roll and rib eye sourced from two different retailers. The workshop also provided information on the Canadian beef grading system and facilitated a better understanding of the differences between Canadian and U.S. beef grades. At the end of the class, the audience had a chance to try the beef cuts featured as well as the flat iron cut and interact with the chefs to learn about the industry, educational tools available, programs and Canadian beef suppliers in the North of Mexico. Guests were impressed with the flavour and quality of the well-marbled beef cuts featured and expressed interest in participating in future events. The seminar was covered by local media and shared on online platforms with an estimated reach of 50,000 viewers. COVID-19 update The Ministry of Health updated the Epidemiological Risk Traffic Light in June, reporting 19 regions in green, eight in yellow and five in orange. On June 2, Mexico reached a daily vaccination record of 1 million people and expected to receive 1.3 million more doses of the Johnson & Johnson vaccine donated by the United States. The vaccines were destined mainly for northern border cities to facilitate a faster reopening of the U.S.-Mexico border. The federal government also directed these vaccines to key tourist areas of Baja California Sur, Jalisco, Quintana Roo and the coast of Nayarit to achieve a faster recovery of the sector and to continue to attract tourism. In Mexico City, the average number of daily cases rose from 240 to 631 between May 24 and June 22, with the most affected demographic segments being millennials and people between 40 and 49 years old. In support of the vaccination strategy in regions such as Nuevo León, companies from the foodservice industry installed vaccination centers to help inoculate the population, while the Federal Committee for Protection from Sanitary Risks (COFEPRIS), authorized the emergency use of an equine origin serum to treat severe cases of COVID-19. The Mexican government donated 400,000 AstraZeneca vaccines to Latin American countries: 100,000 to Belize, 150,000 to Bolivia, as well as another 150,000 to Paraguay, 800,000 to Argentina and 480,800 to Guatemala, El Salvador and Honduras. Around 27 million people in Mexico faced the pandemic without having access to health services Back to main page  CLAUDIA HERRERA-BLANC Director of Marketing, Mexico/Latin America |
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