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  The Canada Beef Annual Report 2020-2021 is available now online and in print. The annual report provides an excellent recap of Canada Beef activities and achievements in the past fiscal year. The 39-page report provides producers and stakeholders in the beef and veal value chain with a detailed and image-rich overview of the work accomplished in fiscal 2020-2021; work that demonstrates the responsible use of producer check-off dollars to drive sales and awareness of the Canadian Beef Advantage and builds loyalty and commitment to Canadian beef and veal.  New items featured in the 2020-2021 annual report include the first annual Canada Beef Global Stakeholder Satisfaction Survey, complete with a breakout of results that showed an overall global satisfaction score of 72%. Also featured is the Global Canadian Beef Information Gateway (Gateway), which optimizes the intersection of food and technology by using scannable codes to drive the purchase and enjoyment of beef. The Gateway will be officially unveiled to industry at the upcoming Canadian Beef Industry Conference. In addition, the 2020-2021 annual report provides overviews of export market activities, the Canadian Beef Centre of Excellence, and consumer and channel marketing activities in Canada. An update on COVID-19 is also included in the annual report. The report captures how Canada Beef adapted to the effects of the pandemic and the associated global business conditions, and pivoted accordingly while still maintaining focus on the long-term plan in place. Of course, one can never truly close the book on 2020; our thoughts are with those who have lost family and friends to COVID-19, had their business close, lost jobs, or suffered from the many consequences of this pandemic The Canada Beef Annual Report 2020-2021 is available online in flipbook format at Canada Beef Stakeholder – Canadian Beef | Canada Beef. A PDF version is also available for download. A French language version will be made available in the near future. Printed copies of the report are on their way to funders and industry stakeholders courtesy of Canada Beef. While the annual report is excellent resource for the year in review, Canada Beef Performs is the best way for producers and stakeholders to stay current with Canada Beef ongoing activities and efforts in the domestic and export marketplaces. To for more information and to subscribe to Canada Beef Performs—a free, monthly e-newsletter—please visit canadabeef.ca/sign-up-canada-beef-performs/ Back to main page |
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