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 Canadian beef retail campaign in Vietnam CBII Taiwan office partnered with Canadian beef import partner TD Food to promote Canadian beef at three major retail brands in Vietnam including, AEON, LOTTE MART and WINMART. The promotion took place between November 2022 and January 2023, targeting consumers shopping for the holiday season. A total of 43 sampling sessions were conducted at 77 retail locations in Hanoi and Ho Chi Minh City, Vietnam. The activities increased brand awareness and product visibility of Canadian beef. Flyers were created and distributed at the sessions to educate Vietnamese consumers about Canadian beef attributes.   Canadian beef cuts popular during the promotion were short plate, chuck top blade, chuck flap tail and short ribs. Sales were estimated to be 12MT valued at CAD 145,700 during the promotion. Feedback from the supermarket chains was positive, with interest expressed in adding more beef cuts to the next promotion. TD Food is a long-term import partner of Canada Beef. In 2022, they imported 4200MT of frozen Canadian beef. They are currently expanding their beef category to include branded Canadian beef, targeting premium retail and foodservice organizations. The promotional program is supported by Canada Beef and the Export Market Development program. China Update Meat from Canada online conference Canada Beef International Institute (CBII) China participated in the online 2022 Meat from Canada Conference organized by the Canadian Embassy in China and the China Meat Association. The seminar was directed at Canadian meat trade partners, importers, distributors and end users in China. The seminar offered information to improve and expand knowledge of Canadian meat products and create more business opportunities. Nearly 90 people attended the online event.  A representative from CBII China delivered a presentation during the conference, and outlined Canadian beef attributes and advantages and Canada Beef programs and services. Although Canadian beef is still under suspension in China, participants were very interested in learning more about the product, and 30 new contacts were made. These new contacts will provide future business development opportunities once trade has returned to normal. China COVID-19 Update China has passed the peak of the 40-day Spring Festival travel. Nearly 1.6 billion trips took place, an increase of 50% compared with the previous year and a 53.5% increase compared to pre-pandemic years. The number of infections did not increase significantly during the holiday, paving the way for further economic recovery. Personal consumption is up, and retail and catering sales are thriving. Revenues from major retail and catering organizations were up 6.8% compared to the previous holiday. The resumption of travel between the Chinese mainland and Hong Kong/Macao has resulted in an influx of tourists visiting Hong Kong which is expected to boost the economy of both regions. Group tours between the mainland and the two regions have also resumed. Macao and Hong Kong have also removed the COVID-19 mask mandate. Back to main page  China and SE Asia team Angie Xu, Deana Keo, Rachel Zhange |
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