|
|
| Cliquer ici pour lire l'infolettre en français | View in browser |
 Canada Beef President Eric Bienvenue and Vice President, Export Market Development Albert Eringfeld met with Canada’s High Commissioner to Malaysia Jodi Robinson at Canada Beef’s office in Calgary, Alberta, on February 23. High Commissioner Robinson was conducting outreach in the Calgary area and requested a meeting with Canada Beef to better understand the level of interest among the Canadian beef sector in exporting to Malaysia and in diversifying into new markets. Read More |
||
  On January 27, 2026, the Canada Beef International Institute (CBII) Japan, in partnership with the Federal Meat Academy (FMA) and Chef Nakamine, hosted the Canadian Beef Master Chef class at the Hotel InterContinental Tokyo Bay, Japan. Read More |
  To celebrate the year-end holiday season, the Canada Beef International Institute (CBII) Taiwan/Southeast Asia/Hong Kong office partnered with a leading Vietnamese importer and the historic Thủy Tạ Restaurant to launch a promotional campaign in Hanoi, Vietnam. Read More |
|
  Canada Beef showcased Canadian beef and supported local suppliers and distributors during the Gulfood 2026 show in Dubai, United Arab Emirates (UAE), held January 26–30, 2026. Read More |
||
  In December, Canadian beef was launched at the Hotel Presidente InterContinental Polanco in Mexico City at a curated fine-dining experience designed to showcase the premium positioning of Canada Prime tenderloin. Read More |
 Canada Beef is pleased to announce a strategic market representation agreement with Gulf Business Consulting (GBC), based in Dubai, United Arab Emirates. Read More |
  Major life changes often involve a leap of faith. Well-known Canadian beef advocate and beef producer Sandra Vos was up for a challenge back in 2001 when, without any prior farming experience, she purchased 80 acres of bare farmland in Southern Ontario, with “some vague goal that I better to learn to farm if I had just bought a farm.” Read More |
|
 The recent Canada Beef Performs subscriber contest netted over 1,000 entries for the popular I ♥ Canadian Beef t-shirt. While the contest is over, you can still subscribe for news that really sizzles here. |
  The Canadian Beef: Fuelling our Dreams advertisement featuring bobsleigh pilot Taylor Austin and three teammates ran on national TV recently. Read More |
 Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More |
|
  Stay up to date on industry events and tradeshows where Canada Beef is participating. Read More |
  Follow Canada Beef’s Producer Facebook page to learn more about how we support and promote Canadian beef at home and abroad. |
|
CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 [email protected] canadabeef.ca |
You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? Forward to a friend? Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. © 2026 Canada Beef. All rights reserved. |
|
 |