![]() |
|
| Cliquer ici pour lire l'infolettre en français | View in browser |
![]() Canadian beef master chef class On January 27, 2026, the Canada Beef International Institute (CBII) Japan, in partnership with the Federal Meat Academy (FMA) and Chef Nakamine, hosted the Canadian Beef Master Chef class at the Hotel InterContinental Tokyo Bay, Japan. FMA is the only school offering high-level butchery education in Japan, and Chef Nakamine is a top-performing Executive Chef at the five-star InterContinental Tokyo Bay. He won third place in the 2001 Pierre-Té Tanger International Cooking Competition and received the French Agricultural Merit Chevalier in 2020. CBII Japan Senior Director Ichiro Kiyotomi delivered a presentation on the Canadian Beef Advantage. His presentation also included an overview of the programs and resources available to partners. An FMA instructor then presented a Canadian beef cutting demonstration, followed by a Canadian beef tasting session. ![]() At the start of the tasting session, Chef Nakamine outlined the menu and discussed the characteristics of Canadian beef from a chef’s perspective. He used seven Canadian beef cuts to develop 15 Canadian beef menus for 60 guests, including 50 chefs. The popular menu included:
![]() The class provided the opportunity to gain in-depth knowledge and experience in the merchandising of Canadian beef, while also tasting high-quality Canadian beef served in a variety of menu items developed by a top chef. Watch a video of the event. Canadian beef spotlighted at Angus Park Specialty Meat Stores From January 16-24, 2026, Angus Park, a premium meat retailer operating more than 20 outlets nationwide in South Korea, conducted a nine-day in-store campaign highlighting Canadian frozen beef selections. Featured items included tenderloin, bone-in short ribs, bone-in chuck short ribs, and a ready-to-cook bulgogi made from tenderloin side muscle. All Angus Park locations are managed by Sunwoo Fresh, Korea’s largest importer of Canadian beef. With backing from CBII Korea, tasting events were organized at six flagship stores, giving over 5,000 shoppers the opportunity to sample and discover the superior quality and rich flavour profile of Canadian beef. Angus Park presents Canadian beef promotions once or twice a year, aiming to strengthen brand recognition among consumers while driving sales by showcasing the product’s tenderness and taste. Following the impressive sales performance and favourable customer responses, Angus Park has confirmed its intention to launch another Canadian beef promotional campaign later in 2026. ![]() Back to main page ![]() ICHIRO KIYOTOMI Senior Director, Market Development, Japan/South Korea ![]() TAKAKO TOYAMA Senior Manager, Operations, Japan ![]() YG SHIN Marketing Coordinator, South Korea |
|
CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 [email protected] canadabeef.ca |
You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? Forward to a friend? Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. © 2026 Canada Beef. All rights reserved. |
|
![]() |