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 Canada Beef expands global reach in the Middle East and North Africa Canada Beef is pleased to announce a strategic market representation agreement with Gulf Business Consulting (GBC), based in Dubai, United Arab Emirates. This partnership will oversee market development across the Gulf Cooperation Council (GCC), the wider Middle East, and North Africa (MENA) regions. Established in 2011 by Jose Diego Manzanera, GBC has a proven track record of helping international organizations navigate the complexities of the Gulf region. Under this new agreement, GBC will serve as a vital link between the Canadian beef industry and the rapidly evolving Middle Eastern markets. Leading the charge is Muhammad Talha (Talha), who joins the initiative as Marketing Manager, Middle East for Canada Beef. Supported by Marketing Director Jose Diego Manzanera, the team will provide comprehensive support to Canadian beef suppliers and their regional partners, focusing on: Market Development, including tailored execution of brand initiatives to drive demand for high-quality Canadian beef. Market Intelligence featuring real-time data and consumer trends within the MENA region. Commercial outreach focused on strategic relationship development with key stakeholders. Supply chain optimization with identification and qualification of premier importers and distributors. Talha brings eight years of specialized experience in advising private companies and international public organizations on Middle Eastern export strategies. Having successfully guided over 300 businesses from Europe, Asia, and the Americas through the internationalization process, he offers deep expertise in the Agri-Business, Food & Beverage, and FMCG sectors. To contact, phone +971 58 570 5077 or email [email protected]. Back to main page

CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 [email protected] canadabeef.ca	You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? UNSUBSCRIBE. Forward to a friend? CLICK HERE. Like to subscribe? CLICK HERE Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. © 2026 Canada Beef. All rights reserved.