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Promoting beef as a valuable food during pregnancy The importance of getting enough iron during pregnancy cannot be overstated. Iron requirements increase by 50% during pregnancy as the mother’s blood volume expands and the fetus grows and develops. Iron is necessary for a baby’s proper brain development, and deficiency during pregnancy can have lifelong implications for a newborn. Recent research suggests that iron deficiency during pregnancy, and in the years leading up to pregnancy, is very common in Canada. The good news is that research also suggests more frequent red meat consumption is the strongest dietary predictor of better iron status in women. Canada Beef developed an educational campaign targeting moms-to-be and their healthcare providers to share this information. The campaign aims to spread the word about high iron deficiency rates among this group and how beef can help. Highlights of related campaign activities include:
KARINE REKUNYK Director, Health and Nutrition |
CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 info@canadabeef.ca canadabeef.ca |
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