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Canada Beef has launched an advertising campaign to promote the Canadian beef grading system. The campaign is designed to educate consumers and trade professionals about the quality and value offered within Canada’s top three beef grades—AA, AAA and Prime. Read More

The JSA (Japan Supermarket Association) announced that sales of meat products in December 2020 were up 8.7% from a year earlier, resulting in eleven consecutive months of growth and the achievement of 10% annual growth. Read More

E-commerce is growing at a rapid pace and consumers are switching to this more convenient and accessible way of purchasing products. Read More

To take advantage of growing demand for Canadian beef in the Philippines Canada Beef International Institute (CBII) Taiwan/SE Asia Office partnered with Philippines’ leading retail brand The Marketplace and trendy restaurant IKOMAI to run Christmas promotions in December 2020. Read More

Just as the pandemic began in March 2020, Canada Beef launched two national consumer marketing campaigns (Canadian Beef brand, and generic funded) aimed at countering the negative narrative about beef. Read More

The Channel Marketing program supported Tim Horton’s Craveables promotion which ran in a national TV ad campaign from January 1 – 24, 2021. Read More

The Safeguarding Canada’s Meat Supply webinar series is a collaboration between the Canadian government, Canada Beef and Canada Pork. The series is managed and implemented by Canada Beef and targeted at the business-to-business trade space. The most recent seminar was presented to the EU/UK market. Read More

Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More

Canada Beef created a Winter Joy video series highlighting Canadians getting outside to enjoy winter, Canadian beef and embracing this time. Read More

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