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 The Channel Marketing program supported Tim Horton’s Craveables promotion which ran in a national TV ad campaign from January 1 – 24, 2021. The promotion featured their “craveable” roast beef sandwich made with 100% Canadian beef. This new beef sandwich was originally launched in the fall and was featured in TV ads in a campaign that ran from September 21 – October 30, 2020. According to a representative from Tim Horton’s, “the Beef Craveables launch in the fall was very successful and we decided to run it again—the January media campaign performed above what we had planned—this Canadian beef sandwich represented 60% of sales.” “Tim Horton’s recognizes the Canadian beef message resonates with consumers,” says Rod Koning, Executive Director, Channel Marketing, Canada Beef. “This promotion demonstrates Tim Horton’s commitment to Canadian beef producers.” Back to main page Rod Koning Executive Director, Channel Marketing Duane Ellard Director, Channel Marketing

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