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The Canadian beef industry is dedicated to delivering an outstanding eating experience each time a consumer prepares our products. While the effort starts on the farm with Canada’s 60,000 beef producers, and continues throughout the supply chain, the finishing touches will always be achieved in the kitchen. With this in mind, Canada Beef is pleased to announce new online tools to make a great home chef even better. Read More

Canada Beef International Institute (CBII) Japan partnered with Japan’s Federal Meat Academy (FMA) to provide courses about Canadian beef to their culinary students in Tokyo. Read More

Canada Beef’s Latin America and Mexico office (LATAM) develops a number of demand-building activities, including working with French Chef Patrick Cros (La Casa de Los Murmullos in Campeche). Read More

Vietnam is ranked fifth in Canadian beef export markets. To continue driving demand in this important market, the Canada Beef International Institute (CBII) Taiwan/Southeast Asia participated in the Food & Hotel Vietnam trade show. The show took place from December 7-9 in Ho Chi Minh City, and the team developed several activities to make the most of this opportunity. Read More

As Canada Beef marks the 50th anniversary of beef marketing activities in 2023, it is important to look back at the milestones and leadership that helped shape the organization and its efforts in domestic and international markets. Read More

Canada’s Agriculture Day is February 15, 2023. Get ready to raise your fork and share your love for Canadian food and agriculture online. Read More

Over 90 restaurants across the country are participating in Canada Beef’s Burger It Forward campaign during February. The campaign is aimed at relieving growing food insecurity in Canada. As food banks struggle to keep up with demand, Burger It Forward aims to “beef up” the protein portion of food bank offerings while supporting locally owned restaurants. Read More

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