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 Canada Beef Spotify/Youtube campaign As part of the #MyCanadianBeef campaign, Canada Beef explored new media forms to engage audiences across Canada. To accomplish this, a Spotify video marketing campaign under the #MyCanadianBeef umbrella was launched. The four locations targeted were Vancouver, Calgary, Toronto and Hamilton. The videos were broadcast to Spotify account holders with free accounts (free accounts on Spotify broadcast ads and sponsored content) who were streaming music or playing podcasts on the platform.  The three videos developed for Spotify were focused on highlighting Canadian beef as a nutritional powerhouse. Strong copy was used to act as stand-alone audio along with eye-catching visuals that support the overall message while keeping the viewer engaged with the ads.  The average video completion rate was 80.87%, higher than the industry benchmark of 70%. The ads served over 400,000 impressions from June 2021 to January 2022 and over 2,000 clicks to the website. With the success of the ads on Spotify, Canada Beef looked to also promote the videos as Youtube pre-roll ads. The Zinc video received 59,701 views, the B12 video received 19,078 views and the Iron video received 7,114 views on Youtube. For more information about the #MyCanadianBeef campaign, check out this article. Back to main page  MICHELE McADOO Executive Director, Digital Marketing |
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