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Canada Beef is pleased to announce that the CANADA BEEF INVESTMENT PLAN 2020 – 2021 has been approved by the Canada Beef Market Development and Promotion Committee and forwarded to the Canadian Beef Cattle Research, Market Development and Promotion Agency for acceptance. Read More

Canada Beef International Institute (CBII) Japan supports in-store sampling for retailers year-round to increase the sale of Canadian beef products and raise awareness with consumers. Read More

Canada Beef’s Latin America/Mexico (LATAM) team filmed five short video clips that highlight the Canadian Beef advantages. Read More

In addition to the City’super grocery store demonstrations covered in the last issue of Canada Beef Performs, CBII China partnered with City’super Shanghai in December, 2019 to conduct in-store promotions over two weekends. Read More

Harmony Beef of Rocky View County, Alberta worked with Canada Beef on the development of a brochure for their new Heritage Beef brand. Read More

Each quarter, a themed story pitch about beef & health and/or culinary education is developed for delivery by select trained spokespeople for TV/Radio media outreach in five national provincial locations: BC, Manitoba, Alberta, Ontario, Saskatchewan. Read More

Canada Beef and the Canadian Beef Centre of Excellence (CBCE) are proud sponsors of Team Canada for the World Butchers’ Challenge 2020 (WBC) competition. This is the first time Canada has entered a team in this competition which will be held in Sacramento, California in September 2020. Read More

Media coverage following September’s 2019 EU Market Spanish Trade mission facilitated by Canada Beef’s Emerging Markets program and the CBCE included a lengthy feature in BEEF!Spain magazine. Read More

Canada Beef tradeshows around the world.
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Tel: (403) 275-5890
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