|
|
| View in browser | |
 Canada Beef is pleased to announce that the CANADA BEEF INVESTMENT PLAN 2020 – 2021 has been approved by the Canada Beef Market Development and Promotion Committee and forwarded to the Canadian Beef Cattle Research, Market Development and Promotion Agency for acceptance. The annual investment plan provides levy funders, value chain partners and the Canadian Government with a detailed road map of programs, services and resources planned for 2020 – 2021. Canada Beef provides market development and promotion services for the Canadian beef and veal industry. A division of the Canadian Beef Cattle Research, Market Development and Promotion Agency, Canada Beef is funded by cattle producer check-off, import levy, Federal and Provincial Governments. Canada Beef is responsible for the delivery of domestic and international market development and promotion programs through offices in Canada, Mexico, Japan, Greater China and Taiwan. Investment plans are prepared each fiscal year to guide the delivery of Canada’s National Beef Strategy and long-term investment priorities and outcomes that strategically align across the industry’s value chain. The investment plan outlines the programs, services, resources, key performance indicators (KPI’s) and budgets that will guide Canada Beef activities in 2020 – 2021. “The 2020 - 2021 Canadian beef and veal investment plan is based on a new strategic planning framework that features standardized tactics, KPI’s and deliverables that align with stakeholder and value chain partner growth strategies for the Canadian beef and veal industry,” says Michael Young, President, Canada Beef. Successful delivery of the investment plan is a stepping-stone towards achieving the outcomes defined in Canada’s National Beef Strategy 2020 – 2024. The Canada Beef investment plan also supports the Federal Government’s Agricultural Policy Framework to increase and diversify exports through promotional activities that differentiate Canadian products and producers that leverage Canada’s reputation as a high quality, safe and wholesome food supply partner to the worlds table. “The Canada Beef investment plan represents a clear and transparent way forward for the Canadian Beef and Veal industry to achieve the outcomes and objectives set forth by the Market Development and Promotion Committee,” says Mike Kennedy, Chairman, Canada Beef Market Development and Promotion Committee.  Back to main page |
|
CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 [email protected] canadabeef.ca |
You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? Forward to a friend? Comments? Email our editor at [email protected] © 2019 Canada Beef. All rights reserved. |
|
 |