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 Canada’s beef producers are a hard-working bunch who devote plenty of passion, sweat equity, and resolve into feeding the world while raising cattle sustainably. Showcasing producer perspectives on practices to safeguard the soil, grasslands, wildlife habitat, and waterways while caring for cattle is always a priority for Canada Beef. This year it will be even more so, with 2026 being the International Year of the Woman Farmer. Read More |
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  Canada Beef International Institute Taiwan/Southeast Asia/Hong Kong/Macao partnered with a leading importer to successfully showcase its premium products at the VietFood & Beverage and Propack Trade Show, held November 5-8, 2025, in Hanoi. Read More |
  Canada Beef International Institute (CBII) Japan has partnered with well-known cooking expert Mako to develop and share one new Canadian beef recipe each month on CBII Japan’s social media platforms. Read More |
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  In September, Canada Beef launched a dynamic, multi-channel advertising campaign featuring three prominent outdoor digital billboards across the Toronto area and a three-page print feature in The Canada Magazine. Read More |
  Canada Beef’s Health and Nutrition team recently attended two major conferences: the Family Medicine Forum (FMF) and the Diabetes Canada (DC) Annual Conference. Read More |
 For the fourth consecutive year, Burger It Forward—a cause-marketing initiative led by Canada’s beef farmers and ranchers—is gearing up for its annual campaign, which runs from February 1 to 28, 2026. Organizers are optimistic that this year will be the most successful yet, highlighted by the campaign’s first-ever expansion into Quebec. Read More |
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 The Canadian Beef Centre of Excellence (CBCE) Test Kitchen conducted an in-depth review of six essential foodservice beef cuts to assess traditional cooking methods and explore innovative approaches. Read More |
  Stay up to date on industry events and tradeshows where Canada Beef is participating. Read More |
 Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More |
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CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 [email protected] canadabeef.ca |
You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? Forward to a friend? Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. © 2025 Canada Beef. All rights reserved. |
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