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 The Burger It Forward campaign in its fourth year For the fourth consecutive year, Burger It Forward—a cause-marketing initiative led by Canada’s beef farmers and ranchers—is gearing up for its annual campaign, which runs from February 1 to 28, 2026. Organizers are optimistic that this year will be the most successful yet, highlighted by the campaign’s first-ever expansion into Quebec. With more than 340 restaurants already enrolled across Canada by mid-December, the 2026 promotion has exceeded its engagement goal of surpassing last year’s participation of over 260 restaurants. This achievement reflects strong recruitment efforts, welcoming back 2025 partners and expanding to new participants—including a restaurant chain in Quebec. Burger It Forward supports local restaurants and Canadian ground beef producers while raising funds for food banks at every level. In 2025, the campaign raised more than $61,399 for food banks and sold over 62,431 burgers at the 260-plus participating restaurants nationwide. Burger It Forward remains an important program to help prevent food insecurity. With food prices continuing to rise, food banks across Canada are struggling to meet increasing demand as more families rely on their support. Consider these facts from Food Banks Canada: Food banks across Canada now see over 2 million visits per month (2,165,766), a figure that has doubled over the past 6 years. 712,000 of these monthly visits are for children. Food insecurity affects more than the homeless or unemployed: 19% of food bank users are employed, and 70% live in market-rent housing. These numbers underscore the urgent need for initiatives like Burger It Forward. Beyond supporting food banks, Burger It Forward boosts beef and burger sales during February which is a typically slow period for restaurants. Canada Beef streamlines participation by offering the program free of charge. Canada Beef and provincial cattle associations handle food bank donations on behalf of participating restaurants, eliminating financial and administrative barriers. Through collaboration, community support, and a shared commitment to ending food insecurity, Burger It Forward continues to make a meaningful impact across Canada. To get involved, visit burgeritforward.ca in February to find participating restaurants near you. Back to main page KELLY HYDE Director, Consumer Promotions

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