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 Canada Beef at Vietnam trade show Canada Beef International Institute Taiwan/Southeast Asia/Hong Kong/Macao partnered with a leading importer to successfully showcase its premium products at the VietFood & Beverage and Propack Trade Show, held November 5-8, 2025, in Hanoi. The four-day exhibition brought together more than 350 businesses from 10 countries across 400 booths, providing Canada Beef and its import partner with a valuable platform to expand their business network, highlight the superior quality of Canadian beef, and engage attendees through product tastings. To further boost engagement, the booth offered exclusive check-in gifts, special pricing campaigns, and guest appearances by popular influencers. The event concluded with over 700,000 views of the booth activities posted to social media and e-news platforms, more than 400 visitors to the booth, and a significant increase in post-program sales revenue. Back to main page DEANA KAO Director, Market Development, Taiwan/Southeast Asia/Hong Kong PHAM NHU (KATIE) Marketing Manager, Vietnam SAMANTHA MUTUC Marketing Manager, Philippines and Indonesia

CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 [email protected] canadabeef.ca	You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? UNSUBSCRIBE. Forward to a friend? CLICK HERE. Like to subscribe? CLICK HERE Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. © 2025 Canada Beef. All rights reserved.