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 Canadian Beef Means Business first annual webinar for the beef trade industry  Retailers and packers were invited to Canada Beef’s Canadian Beef Means Business webinar for an insightful look at the Canadian beef retail landscape. The hour-long live webinar, held October 21, 2021, was tailored for meat industry professionals and presented the latest information, analysis and innovation in the Canadian beef industry. Speakers included Canada Beef President Michael Young who introduced the innovative Canadian Beef Information Gateway. Young presented information on the program and the opportunities it offers to retailers and their customers as well as packer and producer brands. Other speakers included Nielsen IQ Vice President Francis Parisien who discussed the impacts of the pandemic in the protein space, from changes in consumer habits to real impacts on beef sales, and Anne Marie Roerink, Principal and Founder of 210 Analytics who provided a U.S. perspective on trends and opportunities. The webinar ended with a robust Q&A session. These informative webinars will be offered annually, for more information please contact Rod Koning, Executive Director, Channel Marketing, Canada Beef at [email protected]. Grocery Innovations Canada – GIC Live @ Home The Grocery Innovations Canada (GIC) show hosted its second virtual trade show and conference October 26 – 28, 2021. Canada Beef was a sponsor of the tradeshow, and presented a virtual booth that highlighted Canada Beef resources including Channel Marketing programs and the technical and culinary resources available from the Canadian Beef Centre of Excellence. Canada Beef also promoted the Canadian Beef Information Gateway initiative in the show’s New Product Showcase, which highlights the latest and most innovative trends in grocery. “Participating in trade shows has always been an important part of Canada Beef’s strategic plan,” said Rod Koning, executive director, channel marketing for Canada Beef. “These shows provide a one-stop-shop to meet with clients face-to-face as well as engage with new audiences, showcase products and resources and develop business opportunities.” The 2021 GIC continued the trend from last year’s virtual event to provide even more engagement opportunities complete with keynotes, workshops, trade show booths, exhibit halls and the New Product Showcase. The virtual trade show booths allowed attendees immerse themselves in exhibitors’ curated environments of their latest products and services, and provided a space where sales could take place. Online retailers and buyers from around the world, accessed videos, downloaded sales sheets and information, and chatted with vendors live, in a multitude of languages. Koning said the Canada Beef virtual booth attracted 179 visits, held 21 virtual discussions, and had 308 resources reviewed by attendees. A number of meetings were booked for after the show to discuss Canada Beef’s programs and services. “GIC did an excellent job of providing a valuable industry experience and it was great to connect with customers, partners and industry colleagues,” he said. Back to main page  ROD KONING Executive Director, Channel Marketing  NICK CHIRICHELLA Director, Channel Marketing |
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