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![]() Canadian beef was well represented at Anuga 2021, a biennial trade fair regarded as an important meeting place for the global food industry. Canada Beef President Michael Young, Executive Director, Export Market Development, Albert Eringfeld, and Canadian Beef Centre of Excellence Culinary and Innovation Manager, Cameron Pappel, participated in the event held in Cologne, Germany, from October 9 to 13. ![]() Anuga 2021 attracted more than 70,000 visitors from 169 countries and over 4,600 exhibitors from 98 nations. The trade show attracts key decision-makers from the foodservice sector. A visitor survey showed over 70% of respondents use Anuga to groom existing and build up new business relationships. ![]() ![]() Canadian beef, information on Canada’s beef production system, the four main pillars of the Canadian Beef Advantage and protocols required to export beef to Europe were all on display at the Canadian Beef booth. The show had a number of pandemic requirements and restrictions in place to keep attendees and exhibitors safe, as well as virtual access for those unable to attend in person. Participating in Anuga is just one example of Canada Beef’s ongoing efforts to secure and support new business relationships for Canadian beef worldwide. Back to main page ![]() ALBERT ERINGFELD Executive Director, Export Market Development |
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