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 Canadian Beef at the Wine Harvest in Coahuila Canada Beef participated as an official sponsor of the renowned annual Wine Harvest Festival held in Parras, Coahuila. Collaborating with Parvada Winery, this event has become one of the most important festivals in northern Mexico, bringing together wine culture, gastronomy and live music while drawing visitors from across the country. This year’s festival welcomed around 20,000 attendees, who enjoyed a vibrant atmosphere with performances from local groups and a concert by Intocable, one of Mexico’s most celebrated bands. The combination of music, wine and food created an unforgettable experience that highlighted the region’s cultural richness. Canadian beef was promoted at the event, with tastings of inside skirt and top sirloin prepared by the winery’s grill team. The tastings paired beautifully with Parvada’s wines and added a premium touch to the festival’s culinary offerings. The Canada Beef brand was highlighted across promotional materials, event spaces and via continuous image display on the central stage. The collaboration was met with enthusiastic response. By supporting this prestigious event, the Canadian beef brand reaffirmed its commitment to Mexican consumers and strengthened its reputation for quality and flavour. Watch the following video of the event. Back to main page CLAUDIA HERRERA-BLANC Director, Market Development, Mexico & Latin America

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