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 Winner of the Proudly Canadian Meat Counter Contest Announced Canada Beef’s Channel Marketing department ran a trade-focused contest earlier this year, encouraging retailers to showcase Canadian beef in their meat counters. The “Show us your Proudly Canadian Meat Counter” contest accepted entries from March 28 to June 23, 2025. The winner was Metro store #204 in Peterborough, Ontario. In previously conducted research on behalf of Canada Beef, 93% of Canadians indicated they prefer to purchase beef from cattle raised on Canadian farms versus products imported from other countries, said Shelby VanSickle, Canada Beef’s senior director, Channel Marketing. “We wanted to celebrate retailers who were creatively promoting Canadian beef, particularly during the earlier part of 2025,” she said. Congratulations to Metro #204. Back to main page SHELBY VANSICKLE Senior Director, Channel Marketing SANDESH RODRIGO Foodservice Manager, Channel Marketing

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