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 Tim Horton’s launches new beef sandwich Tim Horton’s launched their new “Craveables” sandwich featuring 100% Canadian beef. The new roast beef sandwich will be featured in TV ads nationally from September 21 – October 30 and is intended to be a permanent menu option. Recognizing that the 100% Canadian Beef message resonates with consumers, the sandwich was developed by Tim Horton’s culinary team and the beef supplier. The YouTube link where you can view the TV ad has over 900,000 views. Supporting Independent Retailers The Independent Retail Operator program provides point-of-sale (POS) materials to independent grocery chains so that they can demonstrate their commitment to 100% Canadian beef right at the meat case. Over 115 kits have been ordered. Here are a few of the retailers using the kit:
 Promoting value-added beef items for the full service meat case Canada Beef and the company Food Supplies have partnered on an initiative that encourages retailers to diversify their product mix and inspire meal solutions. They have created an information sheet that pairs value cuts with flavour profiles offered by Magic Creations and they encourage retailers to use these ideas to create value-added beef products for their full-service meat case. Both Canada Beef and Food Supplies will reach out to Canadian retailers to review the ‘Magic Creations’ offerings and describe the program.  Back to main page  Duane Ellard Executive Director, Channel Marketing |
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