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 The Canadian Beef Check-Off Agency announced the Market Development and Promotion Committee (Marketing Committee) for 2025-2026 at its recent annual general meeting. The Marketing Committee provides operational oversight to Canada Beef’s strategic and operational goals through broad industry input from across the value chain. Jeff Cline returns as chair, Denis Burelle as vice-chair and Russ Mallard as finance chair. Burelle replaces Chad Ross, who remains a member of the committee. The Marketing Committee for 2025-2026 is: Elected: Appointed: Cam Daniels, Harmony Beef Jeff Cline, Canadian Meat Council Clay Holmes, Intercity Packers Leslie Gold, Canadian Meat Council Mark Hoimyr, Box H Farms (Member at Large) Russ Mallard, Canadian Meat Council Michelle Ball, Alberta Beef Producers Andre Forget, Canadian Meat Council Chad Ross, Saskatchewan Cattle Association Coral Manastersky, I.E. Canada Jim Clark, Ontario Corn Fed Beef & Ontario Cattle Denis Burelle, Retail and Foodservice Feeders Association (Member at Large) Jennifer Haley, Veal Farmers of Ontario Canada Beef President Eric Bienvenue welcomes beef producer Mark Hoimyr as member at large. Hoimyr’s experience as a beef producer who raises and markets grassfed beef ensures the farmgate perspective will be well represented on the committee. Canada Beef thanks outgoing member at large Mike Guest for his service and contributions. A Marketing Committee Member at Large since 2019, Guest’s expertise as a producer and his marketing experience as a beef processor in Saskatchewan provided invaluable perspective to the committee. Guest received a hand-crafted sterling silver belt buckle from Ross on behalf of Canada Beef. Bienvenue also expressed appreciation to Ross for his contributions as vice-chair and gratitude that he remains involved on the committee. For information on the Agency board, click here. The Agency’s 2024/25 Annual Report is available online at www.cdnbeefcheckoff.ca Back to main page GINA TEEL Director, Stakeholder Communications

CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 [email protected] canadabeef.ca	You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? UNSUBSCRIBE. Forward to a friend? CLICK HERE. Like to subscribe? CLICK HERE Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. © 2025 Canada Beef. All rights reserved.