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 WOFEX Philippine 2024 Canada Beef participated in the WOFEX 2024 trade show held in Manila, Philippines, from July 31-August 3, 2024. This premier food-focused event catering to the retail and food and beverage industry provides an ideal platform for Canada Beef to showcase Canadian beef products. Canada Beef had four booths collaborating with the Embassy of Canada and two local importer partners. Throughout the event, culinary students from the Philippines prepared and served three premium Canadian beef cuts—chuck top blade, rib finger, and short plate—at the Canada Beef booth, offering daily sampling sessions.   The event attracted over 72,000 visitors, providing Canada Beef a significant opportunity to engage with the Philippine market. Visitors sampling Canadian beef offered positive feedback, underscoring the brand's commitment to quality and excellence. Philippine Canada Culinary Cup As part of the WOFEX 2024 trade show, Canada Beef, in partnership with the Province of British Columbia and the Embassy of Canada, hosted a dedicated Canadian food competition segment within the prestigious WOFEX Young Chef Competition. This event brought together culinary talent from seven Philippine province culinary schools, offering students a unique platform to showcase their skills and creativity.   Each student team, consisting of two members, was challenged to design and create an innovative dish featuring two premium Canadian ingredients, including Canada AAA inside skirt steak and wild salmon from British Columbia. This competition highlighted the versatility and quality of Canadian beef and celebrated the culinary potential of pairing it with other premium Canadian products. The winning team received a selection of prizes from the sponsors. Canada Beef contributed chef aprons and certificates of completion to the winning students, emphasizing the importance of continuous learning and encouraging the next generation of chefs to explore the advantages of Canadian beef for their future culinary endeavours. Canada Beef Returns Strong at Food and Hotel Indonesia 2024 After a long-awaited return, Canada Beef participated in the Food and Hotel Indonesia 2024 trade show July 23-26, 2024. Canada Beef, in collaboration with the Embassy of Canada, showcased high-quality Canadian beef and offered daily tasting sessions throughout the four-day event. Canada Beef last participated in the Indonesian food show in 2018. Plans had been delayed due to the pandemic and halal certification requirements. This year’s strong return featured four AAA-grade premium beef cuts—short rib, top blade, rib eye, and striploin—which were met with enthusiastic feedback from attendees. The exceptional quality of Canadian beef attracted the attention of numerous professionals and buyers from the food and hospitality industries. The positive responses have further solidified Canada Beef’s brand presence in the Indonesian market.   Back to main page   PHAM NHU (KATIE) Marketing Manager, Vietnam DEANA KAO Director, Market Development, Taiwan/Southeast Asia |
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