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 Canadian Beef training for Compass team in Shenzhen On July 3, CBII China presented a Canadian Beef educational event to Compass Group (China), an organization operating four canteens for Tencent Group in Shenzhen. The training was geared for Compass staff managing the Tencent Canteens. More than 10 people including the Compass regional manager, canteen operation managers and executive chefs participated in the training. The presentation included an introduction of the Canadian Beef Advantage, attributes, tailor-made Canadian Beef recipes for the canteens, cutting demo and cooking demo with a tasting. Secondary cuts along with steak cuts were highlighted in the demonstration.  Compass Group (China) is wholly owned by Compass Group PLC, listed on the Global Fortune 500 as the leading provider of food and support services in the world. In China, Compass operate canteens of many famous enterprises, international schools, office buildings. Covid-19 update for China and Hong Kong The Chinese economy rebounded in the second quarter as the main economic indicators keep moving in a positive direction. It demonstrated China’s strong economic recovery despite the negative impact of the COVID-19 outbreak. A new outbreak in Beijing since June was well-contained and the emergency level in Beijing has been lowered since July 20. The risks of Covid-19 transmission via imported frozen products have been a source of increased public concern since the recent COVID-19 outbreak in Beijing and the positive result of testing some samples of frozen shrimp imported from Ecuador. Customs and local authorities have also stepped up inspections and testing on imported frozen products which may lead to longer clearance procedures at ports. A number of meat plants were also suspended or voluntarily suspended the ability to export to China due to contamination of COVID-19. Up to July 22, 30 plants are still under suspension while three plants have been released from the ban. A third wave of COVID-19 outbreak is happening in Hong Kong and more than 600 local infections were reported up to July 20, with around half of the cases remaining unknown sources. As the outbreak is getting severe, the government has announced the city's toughest social distancing rules to date to fight against the worst outbreak since January, including mandatory wearing of face masks on public transportation and indoor public places, banning dining at restaurants from 6 pm to 5 am, limiting the number of people per table from 8 to 4 and now to 2 people per table. Bars and other types of leisure venues have been closed. The fresh outbreak and the restrictions have been hitting the foodservice industry hard (which was beginning to recover) while retail is seeing growth as some citizens are hoarding grocery supplies, especially those in high-risk areas. Social media communication summary In July CBII China shared the following events on the official CB WeChat account and Weibo account:
TAIWAN Canadian Beef Social Media Exposure with in-market partner During the pandemic, many Canada Beef in-market partners focus their marketing and business efforts online. CBII Taiwan aligned with one of the leading importers in the Philippine Alternatives Food Corp., to initiate two months of Social Media for the Canada Beef brand with product exposure on Alternatives Food Corp.’s official Instagram and Facebook page. To maintain consumer interest in Canadian Beef as well as boost sales during the pandemic period there were 12 social media posts during May and June focused on Canadian Beef attributes including quality grades, nutrition values, recipe inspirations, sustainability, producers. Total 30,800 views which contributed to sales of 5,700KG of Canadian Beef (Prime/AAA Rib Eye, Rib Finger, Top Blade, Hanging Tender). This opportunity to leverage social media delivered the attributes of Canadian Beef to consumers and enhanced sales growth through partner's online ordering platform.  Canada Day Promotion with MOMO E-commerce in Taiwan CBII Taiwan in conjunction with Canadian Trade Office in Taipei (CTOT) worked with MOMO.com to launch the Canada Food Online promotion to highlight Canadian Beef and other Canadian produce available in Taiwan for the Month of July 2020. MOMO E-commerce is the leading business-to-consumer online shopping sites in Taiwan with yearly average revenue of NTD$54 billion and has 9.4 million registered members. CBII Taiwan worked with a local distributor to promote 3 Canadian Beef items: Canada AA Chuck Top Bade, CAB Rib Eye and Striploin. SNS text and EDM were distributed to MOMO’s 9.4 million registered online members. To celebrate Canada Day and launch the promotion, MOMO hosted a 30 minute Facebook live stream show with the Canadian ambassador to Taiwan along with a Chef provided by CTOT to present 1 Canadian Beef dish, 2 seafood dishes. During the pandemic, Taiwanese consumers have been relying on online shopping for fresh food and daily essentials, partnering with MOMO.com provides additional platforms for Canada Beef to expand its business and awareness to online shoppers in Taiwan.  Back to main page  China and SE Asia team Angie Xu, Deana Keo, Iris Sung and Rachel Zhange |
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