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Canada Beef is looking for innovative ways to connect with clients in export markets. With international travel severely restricted, the usual opportunities for meetings and presentations at tradeshows aren’t available. Instead, many organizations are looking at online opportunities to reach out to clients and customers. Recently, the World Food Expo Philippines (WOFEX) tradeshow scheduled for early August in Manila worked with international exhibitors to present online meetings and sessions. Read More



Susazón is one of the main players in the food wholesalers industry. Their line of business includes the distribution of different proteins and meat products and they specialize in value-added meat products. Read More


With BBQ season underway, retailers are promoting Canadian beef for the grill. CBII Japan has recently renewed and produced Canadian beef preparation labels for grilling steaks to meet increased demand. Read More



On July 3, CBII China presented a Canadian Beef educational event to Compass Group (China), an organization operating four canteens for Tencent Group in Shenzhen. The training was geared for Compass staff managing the Tencent Canteens. More than 10 people including the Compass regional manager, canteen operation managers and executive chefs participated in the training. Read More



Canadian Beef Centre of Excellence (CBCE) continues to develop educational video resources for Canada Beef’s new trade website, www.cdnbeefperforms.ca. Recent videos highlighted educational beef cutting techniques and equipment training for the professional butcher trade. Read More


Retailers have responded positively to Canada Beef’s Value Cut Grilling Steak Merchandising program. The kit supports consumer choosing and cooking value-cuts at home using Magic Creations 20-minute marinade. Read More



As mentioned in a previous e-newsletter, using third party influencers and media sources provides Canada Beef with the opportunity to target and develop new audiences. Read More



For the fifth anniversary of the Canadian Beef Industry Conference (CBIC) we will be launching a virtual conference as we focus amidst the unknowns on “Rising to the Challenge.” Read More



Export market update from Stats Canada. Read More


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