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 Value-cut grilling steak program supports culinary success at home Retailers have responded positively to Canada Beef’s Value Cut Grilling Steak Merchandising program. The kit supports consumer choosing and cooking value-cuts at home using Magic Creations 20-minute marinade. A number of operators including Foodland, Northwest Company and Fortino’s have taken advantage of the complimentary starter kit with over 110 kits ordered to date.  Domestic Market Development Programs As of April 2020, Canada Beef signed 10 Domestic Market Development Programs (DMDP) with a number of clients including brand owners and foodservice providers. These programs ensure Canadian beef and veal products with positive messaging continue to be highlighted direct to consumer. The DMDP supports the initial launch of products and the increased ability to reach consumers. This includes Harvey’s Canada who are conducting a cross-Canada RV tour to thank frontline grocery store workers and communities. They plan to give away 50,000 free 'Thank you' burgers by the end of the tour. As a partner, Canada Beef supplied consumer materials to be made available for the public; in addition, each store will receive a Canada Beef summer gift pack to be given to a store employee.  Back to main page  Duane Ellard Executive Director, Channel Marketing |
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