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 Canada’s 2021 beef exports produced record results all around and finished up 20% in volume and up 37% in value from the year prior. By volume, 2021 was the second-highest year for export volumes on record (with 2002 being the highest), and by value it was a record year. Canadian beef export performance through the first quarter of 2022 continued to be strong. In April, volumes were up 6% from April 2021, and up 33% from the five-year average for April. From January to April 2022, beef exports were up 9% in volume and 34% in value from the same period last year. The strong export performance that pulled volume away from the domestic consumer last year continues into 2022, said Canada Beef President Michael Young. “International consumers remain very willing to outbid domestic consumers for Canadian beef, and that remarkable demand is reflected in the 2022 year-to-date April data that shows values, price and volume are all much higher than the same period last year.” While exports of Canadian beef soared last year, Statistics Canada’s 2021 consumption data showed that total beef consumption and per capita beef consumption declined in Canada. The decline was predominantly due to strong global meat demand, which led to an increase in Canadian beef exports to international markets, and fewer beef imports that together created less beef available for purchase in the domestic market. In addition, supply chain pressures and food inflation supported higher beef prices and curbed consumer purchases. Statistics Canada’s 2021 consumption data, as reported by Canfax, showed total protein (beef, pork, poultry, seafish) consumption fell 0.5% from 2020, to 3.36 million tonnes. Total beef consumption dipped 6.6% to 919,720 tonnes, even as domestic production rose 4.3%, due to strong exports and fewer imports. In 2021, 79.8% of the beef consumed in Canada was sourced from domestic production, up from 77.5% in 2020. Disappearance of Canadian beef (less imports) declined 3.8% from 2020 to 734,040 tonnes. The annual consumption data also showed beef consumption market share slipped 1.8% to 27.3% in 2021, and per capita beef consumption fell by 7.2% to 16.9 kgs retail weight. The Canadian retail demand index, which measures a consumer’s willingness-to-pay, was 120 (2000=100) in 2021. This is above the projected level but 3% lower than the 124 reported in 2020. Deflated retail beef prices (2002=100) increased 2.1% in 2021. The decline in per capita consumption, combined with a relatively small increase in deflated prices, resulted in the lower retail beef demand index. Still, demand for beef has remained strong since 2014 and is comparable to the demand seen in the 1980s, Canfax reported. Canada Beef’s consumer marketing emphasis on the versatility of value-cuts of beef and enhanced awareness about proper preparation methods was insightful and timely in the face of sharp price increases. The first phase of the Canadian Beef Information Gateway (Gateway) was launched to small or independent retailers in January 2022. The Gateway uses a QR code on packages of beef to make selecting and preparing cuts of beef a breeze while building awareness of the delicious versatility of value cuts. Canada Beef developed recipes and merchandising solutions for retailers and we will continue to bring strategies and solutions forward to keep beef on the table.   Back to main page |
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