|
|
| View in browser | |
 AA beef sampling campaign at 11 retail stores Traditional demonstrations and taste samplings have always been effective strategies to increase sales and engage with consumers about Canadian beef quality. However, during the pandemic demos were abandoned as all supermarkets banned in-store samples. Now, as restrictions are being lifted and vaccinations are starting to increase, retailers are finding ways to bring sampling back into the supermarket shopping experience to support sales.  Such is the case of the El Florido retail store chain, where Canadian beef sampling has begun at their 11 outlets located in the North of Mexico. Consumers have the chance to experience Canada AA beef samples offered in individual sampling packages (in styrofoam containers as seen in photo) which are handed out by employees following safety measures. Sampling takes place for two hours every Friday, Saturday and Sunday and the promotion will last for eight weeks. To boost sales, the store is labelling Canadian beef packages with Canada AA labels and giving away a Canadian beef cookbook to each customer who shows a ticket demonstrating they have purchased Canadian beef (the minimum purchase is set by each store. Using a cohesive approach between their digital advertising and in-store sampling will allow the store to track the promotion impact in the following weeks.  COVID-19 update Authorities in Mexico have updated the COVID-19-related restrictions in effect in a number of jurisdictions in response to changes in local disease activity as of June 21. Measures will be tightened in Tamaulipas and Mexico City, while they will be eased in Baja California; all other states will maintain their restrictions from the previous two-week period. Effective June 21, Mexico City will return to the yellow (moderate) risk level on the nation's colour-coded COVID-19 tracking system from the green (low) level, bringing increased restrictions. The state of Baja California will see the reverse happen, passing from the yellow to green levels and seeing certain restrictions lifted. Finally, the state of Tamaulipas will move to the orange (high) level from the yellow level, with greater restrictions. The new state classifications will be in effect until at least July 4; however, a jurisdiction's risk level can be changed at short notice, especially if confirmed cases significantly increase locally. Nonessential businesses are allowed to operate with some capacity restrictions depending on the sector and/or regional government's specifications. In general, restaurants, lodging businesses, personal care services, open-air parks, markets and supermarkets may operate at 75% capacity for states and state-level entities at the yellow level (Nuevo Leon among others). States that will be at the orange level June 21-July 4 are Quintana Roo, Baja California Sur, Tabasco, Yucatan, and Tamaulipas. There are no states at the red level. Local officials are permitted to enforce additional restrictions, which may include tighter capacity limits, restricted business hours, or maintaining the closure of certain nonessential businesses. The US has extended its country's land border closure to all nonessential travel from Mexico through at least July 21. International air travel is continuing. Mexico is not enforcing any mandatory quarantine requirements for arrivals; however, authorities could tighten or otherwise amend any restrictions with little-to-no notice depending on disease activity over the coming weeks. Back to main page  CLAUDIA HERRERA-BLANC Director of Marketing, Mexico/Latin America |
|
CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 [email protected] canadabeef.ca |
You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? Forward to a friend? Comments? Email our editor at [email protected] © 2021 Canada Beef. All rights reserved. |
|
 |