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 Healthy Plates/Inspiring Meals: a joint initiative Canada Beef worked on a joint initiative with the Canadian Meat Council, Canada Pork and Canadian Veal to create a consumer resource. The booklet titled Healthy Plates/Inspiring Meals was designed to highlight healthy recipes featuring beef, pork and veal. It is featured on the Canada Beef website. You can also view it as an online book here Chop Steakhouse Gratitude Video  Working alongside the Canadian Roundtable for Sustainable Beef, Canada Beef created a joint video with Chop Steakhouse to share on CB social platforms. Working with Story Brokers Media House, the team used existing video footage and personal interviews with farmers and ranchers to provide thank you statements via video. Along with the Gratitude video, Canada Beef provided Father’s Day prize packages for a Chop Steakhouse contest. Back to main page |
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