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As part of Canada Beef’s COVID-19 Recovery work, the Consumer Marketing Team is launching a Summer Camp program for Canadian kids and their families starting July 7, 2020. The program called “Let’s Make Lunch” is a Facebook Live online camp hosted by nutrition and food skills educator, Andrea Villneff. Read More



As working-from-home is becoming more accepted in Japan, Canada Beef International Institute (CBII) Japan, partnered with Ito-ham (a leading meat company in Japan) to provide the first Canada Beef “Webinar” on June 11, 2020. Read More


CBII China continues to leverage social media to support Canadian beef sales. Read More



Canada Beef LATAM office participated in three Father’s Day special newspaper supplements published in Reforma & El Norte newspapers and CHIC Magazine in Monterrey. Read More



With the meat industry affected by COVID-19, Canada Beef is working with partners to provide solutions. Read More


Summer is here and while this year it might not be the usual family gatherings or get-togethers with friends and family we are still looking for summer grilling help. Read More



Canada Beef worked on a joint initiative with the Canadian Meat Council, Canada Pork and Canadian Veal to create a consumer resource. Read More



CBCE is embracing the current need for digital training resources and increased distance learning opportunities. Read More



Export market update from Stats Canada. Read More


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