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 EXPOCOMER PANAMA 2023 Canada Beef participated in the 38th edition of EXPOCOMER from March 28-30, 2023, at the new Panama Convention Center. The Panama Chamber of Commerce, Industry and Agriculture produced this well-attended trade show. Over 800 booths featured exhibitors from more than 700 companies across 30 countries, including Asia, America, Africa, and Europe. The Canada Beef booth displayed different chilled Canadian beef muscle cuts available for immediate export, supported by two local restaurant equipment suppliers. The booth offered tastings of different beef cuts provided by a Canadian export packer. Brand ambassador chefs Federico López and Karla Senties conducted the beef samplings and cutting demonstrations of rib eye, strip loin and chuck roll.  The booth highlighted Canadian beef attributes, grading standards, the U.S.-Canada marbling equivalence table, and related QR codes to download information on Canada Beef resources.  The Canada Beef team also held meetings with customers from the foodservice sector at different venues located within Panama City. Panama is the second most competitive economy in Latin America with the highest Gross Domestic Product in Central America. Its capital is one of the most important financial centers in the world. It has an excellent infrastructure for logistics and distribution of products to other Central and South American countries. In 2022, Canada exported to Panama 281,140 kgs of beef and variety meat products, valued at CAD $770,675. In the first quarter of 2023, exports totalled 266,711 kgs at a value of CAD $779,499. Watch the following 2-minute video of the show. Back to main page  CLAUDIA HERRERA-BLANC Director, Market Development, Mexico & Latin America |
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